Instagram is creeping further towards becoming a video-first platform every single day. Since making an industry-shaping splash with Instagram Stories, Instagram has rolled out IGTV and Reels — incredibly popular features catering directly to the increasing demand for video content.
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From major corporate brands to entrepreneurial shops, businesses worldwide are achieving significant sales results with Instagram. Here's how you can, too.
Instagram is a very competitive marketplace, so you need to create ads that can stop your prospect's scrolling long enough to read it.
Instagram users are extremely active, and creating engagement for your business can be tricky. Here are 7 ways to use Instagram Stories to spark interest.
I sit down with hotel owners from time to time and they're just unsure how to use the Instagram platform for their business, and how to really maximize its potential.
It's been a year since Instagram introduced it's 'Stories' feature on it's already popular social platform. The move that essentially copied all of Snapchat's product with the IG app, has taken the platform higher than it's ever been before.
Writer’s block doesn’t just happen to bloggers—it can happen on every social media, too. This is perhaps especially true of Instagram, when it feels like there are only so many different pictures to post. You might be seeing engagement start to drop on your posts, as you start to post the same thing over and [...]
Instagram Shopping is the one-stop-shop (no pun intended) for those who see an item in a picture that they want to purchase.
It's official. The new addition to the popular social media platform, Instagram, has Snapchatters everywhere conflicted on where to post their in-the-moment pics.
Many companies, when starting Instagram marketing campaigns, make errors that send users running in the opposite direction. Here are 10 for you to avoid.
If you’re a company that offers something visual or that offers something that can be made visual, Instagram is full of great marketing opportunities.